Welcome to the case studies section of the CORE FOUR® Business Planning web site. These case studies will help your CORE FOUR® participants better understand what business planning is all about and why it is so important to write a business plan before starting or expanding a business.
If you were to look up “entrepreneur” in Webster’s dictionary, you would find the following definition: “one who takes a risk in exchange for profit.” In business planning, CORE FOUR® helps to lessen the risk by planning a business out on paper before jumping in. Questions like “Will I make money?” “Can the business make money?” “Can the business pay all its bills?” and ”Can I really do this?” can be answered before spending a dime on a business.
Here you will learn about the experiences of Mike the Mechanic, Tiny the Chef, Dewey the Pharmacist, and Kerry the Salesman…
The story of Mike the Mechanic is a fictional example presented in the CORE FOUR® Business Planning Course.
These last three stories are all about real entrepreneurs and the businesses they started. Only the names have been changed. We believe that by sharing these stories, we can help new business owners learn from others’ mistakes and successes.
